Marketing is the process of selling products or services through market research, including advertising. And digital marketing is the use of digital media and digital technology to manage the sale of products or services through online / internet.
Despite the widespread use of digital marketing worldwide, the demand in our country is still low. It is possible to create new consumers and compete with competitors easily through the application of digital marketing, even working through digital marketing at a comparatively lower cost than general marketing.
Researchers in the digital marketing sector have recently published a new research report on the direction of the sector. Saiful Ahmad writes about the possibilities and risks of digital marketing
The present time is the time of information technology. In this age of information technology, business, trade, jobs, education, everything is moving forward with technology. With the change of time, everything is becoming technology dependent. And as a result of the development of this information technology, we can do any work very easily.
And with that we are also able to adapt ourselves with time. As before, if we wanted to buy any product, we had to go to the market. With the help of digital marketing, we can now easily buy and sell products at home.
How to do digital marketing: There are many ways to do digital marketing. There are a number of methods that are essential to digital marketing.
Search Engine Optimization: Search engine optimization or SEO basically reviews the search results of Google, Yahoo Bing or any other search engine. In today’s competitive market, SEO plays a very important role in product marketing.
If you bring your product to the top of Google search through SEO, then the sales of your product will also increase because now people decide by searching from Google before buying any product. Google updates its information regularly.
Social Media Marketing: We use many types of social media, such as Facebook, Twitter, Instagram, Google Plus. We use these social networks to maintain communication with one another or with many individuals or organizations.
Marketing using these social media or the method we follow is called social media marketing. There are two types of social media marketing. Paid Marketing (Promotes pages or groups with money). Free Marketing (via posts or comments on public groups and public pages).
Affiliate Marketing: Affiliate marketing is a method or system of digital marketing where we do not have a product of our own. If you buy that product then you will get some money from there as commission. It is not possible to make a lot of money overnight from affiliate marketing. Success will come if you can work patiently.
Content Marketing: By content we usually mean different types of blog posts, videos, e-books, etc. When we market any content online, it is called Content Marketing.
How to market online Content: Web Page Blog Post Podcast Slide PDF, E-Book, Book Image Video etc. The biggest thing about content is that for digital marketing, you must create content. Even Search engine optimization, Social Media marketing needs content everywhere. Digital marketing is impossible without content.
Viral Marketing: The current era is the digital age, this era is often heard to be called the viral era. No matter what sector you are in, the importance of viral marketing and content to the success of your business is immense. In the case of viral marketing, there is no need to work hard to promote pictures or writing. People will spread the content like a virus.
After creating and publishing such content, you have to keep an eye on it, such as Facebook, YouTube, etc. Almost all social media has Insights or Analytics with which you can know how well a content is performing or not, etc. Virality also largely depends on captions, postings, preview images, and so on.
Email Marketing: Email marketing is an online marketing method through which you can promote your products and services and promote your site. At present, many small and big organizations in different countries of the world are increasing their income through this method. Email marketing is the most effective way to get product information to the buyers.
For e-mail marketing, you need to get the mail addresses of people of different ages or categories in different countries, research the product you want to market, research the same product from another company and their marketing strategy. Simply describe the quality of your product in your mail.
Where is the digital marketing going: Google and Facebook, the top two digital platforms in the world today, have to go through various complaints and restrictions in different places including the United States and Europe. Procter & Gamble and Unilever, two giant consumer goods retailers, have already received major allegations of online advertising fraud. Showing ads in front of inappropriate online content can jeopardize the brand’s reputation.
This has also frustrated marketers and encouraged them to gain more control over their target audience. On the other hand, there is a need to take security measures in this growing market.
According to a Reuters report, digital marketing or ‘Martech’ is giving companies a chance to target consumers directly through social media, search engine optimization or voice-activated assistants like Amazon’s Alexa.
As a result, the demand in this sector is also increasing. ‘Platform service providers are now introducing’ one-stop ‘shopping for marketers, which is going to be another’ trend ‘to look at, says researcher Damien Ryan.
“Basically, brands don’t like to trust companies with data,” Ryan said. What is clear is that brands want to take control of marketing technology.