Marketing is the process of selling products or services through market research, including advertising. And digital marketing is the use of digital media and digital technology to manage the sale of products or services through online / internet. And all the types or methods we use for marketing are digital marketing.
Why do digital marketing?
The current era is the era of information technology. In this age of information technology, we are all moving forward with technology. With the change of time, everything is becoming technology dependent. And with the development of this information technology, we can do any work very easily. And with that we are able to adapt to the times.
As before we had to go to the market to buy any product. Now we can buy and sell products at home very easily. And marketing using this method is digital marketing.
How to do digital marketing?
There are many ways to do digital marketing. But there are some methods that we need in the case of digital marketing. So today we will learn about the topics that are most used in digital marketing.
- SEO (Search Engine Optimization)
- Online Advertising
- SMM (Social Media Marketing)
- Email Marketing
- Affiliate Marketing
- Content Marketing
SEO
SEO is an acronym for Search Engine Optimization . Defined in Bengali, SEO is a set of rules / techniques through which a website can get more visitors / traffic from different types of search engines (Google, Yahoo, Bing etc.) . And the only reason to bring more traffic or visitors is to bring our web site to the first page of search engines. And when our web site moves to the first page of search engines, the number of visitors to our website automatically increases.
SEO can usually be divided into two parts.
- On Page SEO
- Off Page SEO
What you say about your website is On Page SEO , also called Technical SEO . And what others are saying about your website is Off Page SEO, also called Link Building.
Suppose you search in any search engine about a product or by typing the name of the product. Then you have to understand that the websites that will come on the first page contain the product you are searching for. And we can think for ourselves. Let’s say we created a website on a specific topic. Now, if someone searches for any product or information that is on our website, our website comes to the 10th page of the search engine, then no one will go to the 10th page to find the product. Of course, you will see page 1 first. And for this we have to increase the traffic / visitors of the website and follow the correct methods of Search Engine Optimization .
Online Advertising
The advertising that we do online is basically Online Advertising. Online Advertising and Traditional Advertising as it is.
There are several types of online advertising , e.g.
- CPC (Cost Per Click)
- CPA (Cost Per Action)
- CPV (Cost Per View)
- Display Advertising etc.
CPC is a form of advertising that will go as a promotional marketing message to consumers. And how much money or dollars an advertiser pays for each click in exchange for his ad.
CPA means cost per action, which means that if you can complete an action, the online market will give you a revenue . And revenue is basically 6 , and revenue in Bengali means revenue or income. This is a new online advertising process.
CPV , the cost per view. CPC, CPA is an online advertising system like these . An ad pays revenue based on how much or how long each view has been viewed .
Display advertising is basically the digital version of the promotional billboards or banners we see on the way. And these are done through Google AdWords.
Social Media Marketing (SMM)
We use many types of social media, such as Facebook, Twitter, Instagram, Google Plus and many more. We call these social networks or social media. We use these mediums to communicate with one another or with many individuals or organizations. Marketing using these social media or the method we follow is called social media marketing.
Social Media Marketing again 2 types.
E.g.
- Paid Marketing ( Promotes pages or groups with money).
- Free Marketing (via posts or comments on public groups and public pages).
And each of these social media has a different system or method of how to do marketing. At present, the role of social media can be seen in the development process of any company or organization.
E.g.
- A good relationship is created with each other.
- Feedback is available on a variety of products or services. Due to this instant feedback we can easily determine the error of our product or service.
- We can discuss any issue with each other. And if someone has a question about something, we can answer it directly.
- Learn how to improve a service or product.
- There are many things that we have no idea about, but we need to know about those things, we can know about those things.
Email Marketing
Email marketing is a specific process or method by which a company collects the emails of those who are involved in or like those topics to reach its specific goals, and sends them various types of promotional emails related to those topics at different times.
And the two things that are very important for email marketing are:
- Optin Form
- Email Marketing Service
And it is not possible to do email marketing without noticing these two methods.
Optin Form
Optin Form is where the company notifies you by email if there is a commission on a particular product or offers to take it if it is free with a product or service.
Email Marketing Service
When a company sends emails to more than one person, it sends emails through email marketing services or similar software. Email marketing software is used to send emails, especially to all of these tasks.
The popular software for email marketing are:
- Aweber
- Mail Chimp
- Get Response
And the company chooses some things to collect emails.
E.g.
- eBook
- Cheat sheet of tips or resource
- Free webinar
- Coupon etc.
And these issues can be seen especially in E-Commerce Technology or E-Commerce websites.
Affiliate Marketing
Affiliate Marketing is a marketing method or system where we do not have a product of our own. If you buy the product then you will get some money from there as commission.
There are basically 3 things involved with affiliate marketing . And the things are:
- Merchants Or Advertiser
- Networks (Click Bank, Commission Junction, Amazon Affiliate)
- Publisher
Merchants or Advertiser
The job of the merchant / merchant is to determine their product, and to select the product when the demand for the product is good in the market.
Networks
Merchant Rai is usually connected to these networks, they share their products on all these affiliate network sites based online . Some popular Affiliate Network sites.
E.g.
- Click Bank
- Share A Sale
- Amazon Affiliate
- eBay
- Market Health
Publisher
Those who search for these products from the Affiliate Market are called Publishers to promote and sell these products on their own websites or pages .
Content Marketing
By content we usually mean different types of blog posts, videos, e-books, etc. When we market any content online, it is called Content Marketing.
How much content to market online :
- Web Page
- Blog Post
- Podcast
- Slide
- PDF , E-Book , Book
- Image
- Video etc.
The biggest issue with content is that for digital marketing, you must create content . Even Search engine optimization, Social Media marketing needs content everywhere . Digital marketing is impossible without content .
The bottom line is that if we are thinking about Digital Marketing , we must keep the above points in mind and follow all the steps in the right way.
